Janet Mo

Competence:

• B2B and B2C marketing in China and Europe
• Marketing strategy and implementation
• Marketing communications 
• Branding
• Marketing for the industry 
• Intercultural competence 
• International experiences 

Work experience:

2013-date

Co-founder, CEO - Zentron Consulting OG

Haidershofen bei Steyr, Austria

2014-2019

Secretary General (Oct. 2018 to Dec. 2019, prior to that Marketing Director) - Austrian Chinese Business Association (volunteer)

Vienna, Austria

2003-2013

Head of Marketing - NKE AUSTRIA GmbH (bearing manufacturer)

Steyr, Austria

2001-2003

Managing Director - Sandberg Trygg (b2b communications agency)

Hong Kong

1991-1999

Account Executive/Manager/Director - Ogilvy (advertising agency)

Hong Kong, Shanghai, Guangzhou, Vienna

1990-1991

Management Trainee - Universal Appliances Ltd. (electronics manufacturer)

Hong Kong

Education:

1999-2000

Johannes Kepler Universität Linz, Austria

Master programme Organisation, Marketing

1986-1990

The Chinese University of Hong Kong

Bachelor of Business Administration with specialisation in Marketing (BBA)

Languages:

• Chinese (Mandarin and Cantonese) - native 
• English - fluent
• German - fluent