Ellain Li

Competence:

• Branding
• Marketing communications
• Creative business strategy and management
• B2C e-commerce investment in China

Work experience:

2014-date

China Project Director - Zentron Consulting, Shanghai, China

CEO -  EUCA Culture and Communications Company Ltd. (Marketing Services for Branding and Creative Arts)

Shanghai, China

2010-2013

Chairman - SAC-Ogilvy Marketing Communications Co. Ltd.

General Manager - Shanghai Advertising Company (advertising agency)

Shanghai, China

2007-2010

Director/Consultant - UA Consulting

Shanghai, China

2001-2007

Executive Creative Director/Vice General Manager - Shanghai Advertising Company

Shanghai, Shenyang, Beijing, China

1992-2001

Art Director/Creative Director - Ogilvy (advertising agency)

Shanghai, Beijing, China

1987-1992

Designer - Shanghai Export & Import Toys Company

Shanghai, China

Education:

2006-2007

Shanghai Jiaotong University / Inter American University

Master of Arts Management

 2002-2005

International Business University of Beijing

Certificate of Business Administration

1992-1993

Shanghai Fudan University

Certificate, Public Relations

1983-1987

Shanghai Arts & Crafts School

Certificate of Design & Decoration

Languages:

• Chinese (Mandarin and Shanghainese) - native
• Chinese (Cantonese) - good
• English - good